Who is Seung Yong Chung? The Real Story Of Diane Farr’s Ex-Husband

Seung Yong Chung is a Korean-American businessman and marketing executive best known as the co-founder and CEO of Cashmere Agency, one of Hollywood’s leading multicultural marketing firms.

Born in Seoul and raised in the United States, he built a career that blends cultural understanding with strong business skills, helping major brands and entertainment companies connect with diverse audiences in fresh and authentic ways.

His work has played an important role in shaping how Hollywood approaches multicultural storytelling and audience engagement. Alongside his professional success, he is also known for his previous marriage to actress Diane Farr, which brought additional attention to his life while he continued to stay private and focused on his work.

Quick Bio

Early Life and Background of Seung Yong Chung

Seung Yong Chung was born in 1970 in Seoul, South Korea, and moved to the United States with his family when he was just two years old. His father had been a successful businessman in Korea, while his mother worked as a nurse, giving him a childhood shaped by both discipline and compassion.

Growing up in America, he experienced the blend of Korean traditions and American culture, which helped form his strong work ethic, respect for education, and appreciation for diverse experiences. His parents emphasized academic success and the importance of understanding different cultures, values that later played a major role in his business career.

These early influences gave Chung a foundation built on hard work, cultural awareness, and a desire to bridge different worlds—traits that would eventually guide his path into marketing and entertainment.

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Age, Appearance, and Personal Characteristics

Born in 1970, Seung Yong Chung is 55 years old in 2025. He is known for his tall height of around 6 feet 3 inches (191 cm) and a weight of roughly 176 pounds (80 kg), along with black hair and dark brown eyes. Many people say he looks younger than his age because of his energetic presence and focused lifestyle.

In professional settings, Chung carries himself with quiet confidence—reserved, thoughtful, and serious about his work. Even though he keeps a low public profile, his physical presence and leadership style reflect someone who is disciplined, attentive, and highly committed to his goals.

Educational Journey and Academic Achievements

Education played a major role in shaping Chung’s future. After attending Gaithersburg High School, he went on to study at Virginia Tech’s Pamplin School of Business, where he earned a Bachelor of Science degree in Finance. Determined to expand his skill set, he continued his studies at George Washington University and completed a Master of Science degree in Information Systems.

This combination of finance and technology gave him a powerful toolkit—he learned how money moves through businesses and how modern tech systems support those operations. These two fields became the perfect foundation for his later work, allowing him to understand both the creative and analytical sides of marketing and entertainment.

Early Career and Corporate Experience

After finishing his education, Chung entered the corporate world, beginning his career in software companies where he learned about technology, product development, and business strategy. He later joined Ernst & Young LLP, a well-known accounting and consulting firm, where he worked in business development and technology consulting.

These roles strengthened his skills in problem-solving, leadership, and understanding market trends. Although he was successful in these corporate positions, Chung felt drawn toward a career that combined creativity with business expertise. His early experiences prepared him well for entrepreneurship and motivated him to start a company that connected culture, entertainment, and marketing.

Founding of Cashmere Agency

In 2003, Seung Yong Chung co-founded Cashmere Agency with Ted Chung in Los Angeles. Their goal was simple but bold: create a marketing company that understood real culture, not just trends. They wanted to help brands speak to audiences in authentic ways by blending entertainment, social influence, lifestyle, and creativity.

What started as a small agency grew into a respected industry leader, known for its fresh and culturally aware campaigns. Cashmere Agency became a go-to partner for major music labels, film studios, streaming platforms, lifestyle brands, and celebrities. Chung’s leadership helped the agency stand out because it connected brands with multicultural audiences in ways that felt real and meaningful.

Achievements, Awards, and Industry Impact

Under Chung’s direction, Cashmere Agency achieved significant recognition in the marketing world. In 2019, the agency was named “Multicultural Agency of the Year” by AdAge, a major honor that highlighted its industry impact. Cashmere also won awards at the Cannes Lions International Festival of Creativity, one of the most respected global competitions in advertising.

These achievements reflected Chung’s ability to understand cultural shifts and lead his team in creating campaigns that resonate with people from many backgrounds. His work helped shape a new era of marketing—one that values diversity, representation, and true cultural storytelling.

Marriage to Actress Diane Farr

Seung Yong Chung became widely known outside the business world through his marriage to American actress Diane Farr. The couple married in 2006 after overcoming some initial concerns from Chung’s family, who were worried about cultural differences since Farr was not Korean.

Their wedding was a beautiful blend of traditions, and they included five Buddhist monks in the ceremony as a sign of respect to Chung’s heritage. During their 14-year marriage, Chung and Farr were seen as a strong interracial couple in Hollywood, balancing their different backgrounds and public lives while raising a family together. Their relationship attracted attention for its warmth, openness, and cultural harmony.

Who is Diane Farr?

Diane Farr is an American actress, writer, and producer best known for her roles in popular television series such as Numb3rs, Rescue Me, and Fire Country. She has built a long and successful career in both drama and comedy, appearing in movies, TV shows, and guest roles across major networks.

In addition to acting, she has written books and articles, showing her talent as an author and storyteller. Diane Farr was married to businessman Seung Yong Chung from 2006 to 2020, and together they have three children. Despite her public career, she is known for balancing her professional success with family life and creative projects.

Children and Family Life

Seung Yong Chung and Diane Farr have three children: a son named Beckett and twin daughters, Sawyer and Coco. Their children were born close together, leading Farr to lovingly refer to them as “Irish triplets.” Despite their busy careers, Chung and Farr focused on creating a stable and loving home.

They valued privacy and worked to keep their children’s lives grounded and away from the pressures of Hollywood. Even after their separation, both parents continued to prioritize their children’s well-being, showing a strong commitment to shared family values.

Divorce and Current Relationship With Diane Farr

After 14 years of marriage, Chung and Farr quietly divorced in 2020. Their separation was respectful and private, without public conflict or media attention. Although no longer married, they remain supportive co-parents and maintain a friendly relationship for the sake of their children. Their ability to navigate divorce with maturity and cooperation reflects both of their characters and their shared dedication to raising their family in a healthy, stable environment.

Current Residence and Private Lifestyle

Today, Seung Yong Chung lives in Los Angeles, California. He keeps a very private lifestyle and rarely appears in public or on social media. Unlike many high-profile executives, he prefers to stay out of the spotlight and focus on his work and family. His low-key presence is intentional—he believes in building success quietly and staying grounded despite his influence in the marketing world.

Net Worth and Financial Success

As of 2025, Seung Yong Chung’s estimated net worth is between $19.8 million and $20.3 million. Most of his wealth comes from his long career in business and his leadership at Cashmere Agency, which has grown into one of the most profitable multicultural marketing firms in the entertainment industry. His financial success shows the power of strategic thinking, cultural understanding, and long-term planning. Chung built his career step by step, focusing on innovation and authenticity, which helped him achieve lasting success.

Influence on Marketing, Culture, and Entertainment

Seung Yong Chung has played a major role in shaping modern marketing by helping brands connect with multicultural audiences. He understood early on that storytelling must reflect real people and real experiences. Under his leadership, Cashmere Agency created campaigns that blended pop culture, racial diversity, social movements, music, film, and technology. His influence can be seen across Hollywood and beyond, as companies increasingly prioritize cultural awareness in their branding. Many young marketers and entrepreneurs admire Chung as a leader who proved that cultural knowledge and creative thinking are powerful business tools.

Legacy and Long-Term Impact

Chung’s legacy goes beyond his achievements at Cashmere Agency. He represents the success of immigrants who build new lives and careers through hard work, education, and cultural pride. His story inspires many people—from young Asian-Americans to entrepreneurs who dream of creating meaningful change in their industries. His contributions to marketing continue to shape how companies communicate with diverse audiences, and his impact is likely to influence future generations of creative professionals.

Conclusion

Seung Yong Chung’s journey from a young immigrant to the CEO of a leading marketing agency shows the power of determination, cultural understanding, and vision. His life blends personal resilience, strong family values, and professional excellence. He transformed multicultural marketing in Hollywood, built an award-winning company, and navigated public attention with grace and privacy. His story matters because it proves that success does not require fame—only focus, passion, and the courage to bridge different worlds.

FAQs About Seung Yong Chung

1. Who is Seung Yong Chung?

Seung Yong Chung is a Korean-American businessman and the co-founder of Cashmere Agency, a leading multicultural marketing firm in Hollywood. He is known for blending cultural insight with creative strategy to help major brands connect with diverse audiences. His work has made him an influential figure in entertainment marketing.

2. What is Seung Yong Chung known for professionally?

He is best recognized for building Cashmere Agency into an award-winning company that specializes in culturally driven marketing campaigns. Under his leadership, the agency has worked with top brands, films, and music labels. His approach has helped shape how Hollywood engages multicultural communities.

3. Was Seung Yong Chung married to Diane Farr?

Yes, Seung Yong Chung was married to American actress Diane Farr from 2006 to 2020. Their marriage blended Korean and Western traditions and gained attention as a strong interracial partnership in Hollywood. Even after their divorce, they remain respectful co-parents to their three children.

4. How many children does Seung Yong Chung have?

He has three children with Diane Farr: a son named Beckett and twin daughters, Sawyer and Coco. The children were born close together, leading Farr to refer to them as her “Irish triplets.” Chung continues to play an active role in their lives through shared parenting.

5. What is Seung Yong Chung’s net worth?

As of 2025, his estimated net worth is between $19.8 million and $20.3 million. This wealth comes mainly from his long-term leadership at Cashmere Agency and its growth within the entertainment industry. His financial success reflects strategic planning and strong business vision.

6. Where does Seung Yong Chung live now?

He currently lives in Los Angeles, California. Chung maintains a private lifestyle, staying out of the public eye and off social media. His focus remains on his business, his children, and a calm, low-profile personal life.

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